On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings
On-Page SEO is perhaps the most critical part of
improving your site’s search traffic. Over the past few years, Google has
released several algorithm updates
Due to these updates, SEO experts all around the world
have had to modify their on-page SEO tactics to reclaim their former search
engine rankings.
To help you keep up to speed with the ever-changing SEO
landscape, we’ve compiled a list of 20 on-page SEO tips.
·
Update or
Delete Older Blog Posts
·
Make Sure
Your Content Matches Search Intent
·
Use
Canonical Tags to Avoid Content Duplication
·
Add LSI Keywords to Your Content
·
Increase
CTR with Schema Markup
·
Use
Short, Keyword-Rich URLs
·
Publish
Long-Form Content
·
Write
Compelling Headlines
·
Improve
Your Meta Descriptions
·
Optimize
Your Images
·
Put Your
Keyword Early In Your Title Tag
·
Include
Keyword Variations in H1 and H2 Tags
·
Leverage
Internal Linking
·
Use
Authoritative External Links
·
Make
Social Sharing Buttons Easy to Find
·
Run a
Monthly Site Audit to Fix On-Site Errors
·
Use a
Number in Your Title Tag
·
Increase
“Dwell Time”
·
Make Your
Website 100% Mobile-Friendly
35 Tips That Make SEO Work For Your Website
Regardless if you already work, live and breathe the
internet or if you’re just about to craft your online presence, there’s one
magic term that you’ve probably heard of – SEO.
SEO stands for Search Engine
Optimization and by many is considered as some manipulative technique that
can have an impact on how websites are ranked by search engines.
Basics of on-page website optimization
Note: Nowadays the way in which we structure URL addresses, write
title tags and meta- descriptions,
optimize website images and so on becomes less important as Google focuses on
other SEO factors (mostly on content and link building techniques). However, as
we’re learning about the SEO basics, the only way we should do it is
to learn about good practices. on-page seo techniques
This is exactly what we’re about to do now.
1. Make your website’s structure clear,
intuitive and up-to-date.
2. Include one primary keyword in a page
URL.
3. Use hyphens (-) instead of underscores
(_) in URLs.
4. Choose a static URL address instead of
a dynamic one.
5. Keep a URL address brief, descriptive
and relevant.
6. Create a sweet title-tag for every
single page of your website.
7. Use meta-description to present your
brand better.
8. Don’t forget to use ALT attributes for
all of the images.
9. Find keywords that will work for you.
10. Mix different types of keywords
simultaneously.
11. Don’t forget to include a location in
your keywords.
12. Place your keywords in headlines,
subheadings and anchor texts.
13. Put keywords naturally throughout your
on-page content.
14. Try to focus on one keyword while
optimizing a web page.
15. Optimize all images with proper
keywords.
16. As soon as you start doing SEO, track
the performance of all your keywords.
17. Publish only high quality, fresh and
keyword rich content.
18. Pay special attention to spelling and
grammar of your content.
19. Make sure your content is unique and
valuable.
20. Prepare content that appeals to your
targeted audience.
21. Carefully plan your content strategy.
22. Make
your content easy to read.
23. Take care of all duplicate content on
your website
24. Build a healthy backlink profile for
your site.
25. When actively gaining links aim only
for the quality ones.
26. Don’t
invest in sponsored links.
27. Link to other quality websites.
28. Earn links by helping people
29. Create content that people would love
to link to.
30. Build good relationships with websites
from your niche.
31. Create your social media presence.
32. Seek for guest blog exchange
opportunities.
33. Don’t
overdo guest blogging.
34. Monitor the quality of your backlink
profile.
35. Find out what your competition is
doing for SEO.
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